LittleMonsters.com, now in invite-only beta testing, is Gaga’s effort at creating a network built around her fan base – Little Monsters
An early look at the site suggests it will be designed a lot like Pinterest, the fast-emerging mobile app that lets users “pin” locations and items that they like. Gaga’s site also will emphasize sharing and creating photos and videos, as well as letting other users promote content from others that they like (something similar to sites like Reddit and Digg).
The site is the first project by Backplane, the startup where Lady Gaga’s manager, Troy Carter, is one of four founders. The company will focus on online community-building.
“Backplane is about bringing together communities and Gaga’s community just so happens to be the community we’re using to learn about proper functionality,” CEO Matt Michelsen said to Mashable, a CNN content partner. “We think we can really change the world.”
When other sites are launched, Backplane allows user to switch back and forth among as many as they want.