Madonna’s publicist, Liz Rosenberg, feels that Lady Gaga is working harder during this stage of her career than Madonna did, or had to do, when she was in a similar stage of her career. This is a bold statement, and while it is a compliment to Gaga, it should not be taken as disrespect toward Madonna. Truth be told, the two women have experienced their careers during completely different times, so is it really a fair comparison for Rosenberg to make?
Probably not. Madonna rose to fame in the ’80s during a time when there was no Internet, Facebook, Twitter, cell phones, iPads—she didn’t have social media to market herself. Lady Gaga has had all of these at her fingertips.
Liz Rosenberg said:
When Lady Gaga’s record came out and she was doing TV all over the world, I would say it’s five times more than Madonna did. If they’re not saying ‘You’re overexposed,’ then you’re not doing your job. The appetite is insatiable. It’s way more extreme than it used to be on the wardrobe part. Some divas work directly with couture designers; some have stylists who pick out their clothes. Any way you look at it, fans expect much more. They used to just expect a great record and maybe a little press. The revelation of a lot of their lives is amped up these days. Drama, though, doesn’t always equate with commercial success.
While Rosenberg makes a good point and is kind to credit Lady Gaga with so much drive and success, perhaps another question should be considered: If the tables were turned and Gaga rose to fame in the ’80s and Madonna now, would each have found such enormous success under the opposite circumstances? Chances are—yes. Both women are just that fabulous.